Learn how to create a blog with a clearly defined identity, user-friendly content, an impressive “About” page, strategic categories, enhanced SEO, and navigation widgets. Discover techniques to make your posts tell a great story, have striking images, catchy headlines which draw readers in, increase your readership, and comply with copyright laws.
Master skills to monetize your blog through reviews, affiliate programs, FAM trips, adverts, and your own range of goodies -- making the blog a steady source of income.
Founder and Executive Director
Rama Arya is the Founder and Executive Director of The Communiqué, a consultancy passionate about capacity building in communication, as well as a successful blogger.
Rama designs and runs communication training programs and workshops (both onsite and webinars) building on her 20 years of experience in communication, PR and external relations with inter-governmental organizations, think-tanks and the private sector. Organizations she has held programs for include Maruti Suzuki, The Boston Consulting Group, Tata Institute of Social Sciences, and Confederation of Indian Industry, amongst others.
As a blogger she has been blogging since 1999 and currently writes two blogs: a personal one on travel, art, and giving back initiatives, and another on communication. Her personal blog has been featured on WordPress’ Freshly Pressed.
An MA in PR, Rama has lived and worked in nine different countries giving her a vast global exposure. To know more about Rama Arya, do visit www.ramaarya.com.
Blogging is all the rage nowadays. Everyone wants to be a blogger, whether it be for self-expression, to build a personal brand, or professionally. But there is much more to blogging than just creating a URL. It requires strategy and tactics, creativity and technical know-how.
Some bloggers “evolve,” learning through trial and error and by studying other bloggers. Others, meanwhile, flounder but don’t abandon ship. They mostly often share, at some level or the other, a need for hand-holding and guidance to take their blogs to the next levels but do not know where to turn to.
IndiBlogger is one of India’s leading blogging communities, constantly striving to provide value-added services to its community. The Communiqué led by Rama Arya, meanwhile, is passionate about capacity building in communication and works with leading organizations countrywide. She is also the author of a successful blog.
Insightful and practical session. Can apply the learnings back on my blog and take it to the next level.
What the blogging workshop did for me was put me in touch with a part of myself that I had deliberately suppressed.
Unlike other blogging workshops, the deliverables were realistic and rightfully implemented. Very lively and interactive workshop with focus to each of the participants.
I learnt a lot from the workshops with Rama and IndiBlogger. The topics covered were very helpful and I have made a few changes in my blog based on the same.
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