Workshop Levels

The Skillful 6 hours

Learn how to create a blog with a clearly defined identity, user-friendly content, an impressive “About” page, strategic categories, enhanced SEO, and navigation widgets. Discover techniques to make your posts tell a great story, have striking images, catchy headlines which draw readers in, increase your readership, and comply with copyright laws.

The Proficient 3 hours

Master skills to monetize your blog through reviews, affiliate programs, FAM trips, adverts, and your own range of goodies -- making the blog a steady source of income.

Faculty - Rama Arya

Rama Arya
Founder and Executive Director
The Communiqué

Rama Arya is the Founder and Executive Director of The Communiqué, a consultancy passionate about capacity building in communication, as well as a successful blogger.

Rama designs and runs communication training programs and workshops (both onsite and webinars) building on her 20 years of experience in communication, PR and external relations with inter-governmental organizations, think-tanks and the private sector. Organizations she has held programs for include Maruti Suzuki, The Boston Consulting Group, Tata Institute of Social Sciences, and Confederation of Indian Industry, amongst others.

As a blogger she has been blogging since 1999 and currently writes two blogs: a personal one on travel, art, and giving back initiatives, and another on communication. Her personal blog has been featured on WordPress’ Freshly Pressed.

An MA in PR, Rama has lived and worked in nine different countries giving her a vast global exposure. To know more about Rama Arya, do visit

About the workshops

Blogging is all the rage nowadays. Everyone wants to be a blogger, whether it be for self-expression, to build a personal brand, or professionally. But there is much more to blogging than just creating a URL. It requires strategy and tactics, creativity and technical know-how.

Some bloggers “evolve,” learning through trial and error and by studying other bloggers. Others, meanwhile, flounder but don’t abandon ship. They mostly often share, at some level or the other, a need for hand-holding and guidance to take their blogs to the next levels but do not know where to turn to.

Indians, as a high context, multi-active society, learn better through face-to-face workshops than DIY online tips. This is where the IndiBlogger and The Communiqué Blogging Workshops come in.

IndiBlogger is one of India’s leading blogging communities, constantly striving to provide value-added services to its community. The Communiqué led by Rama Arya, meanwhile, is passionate about capacity building in communication and works with leading organizations countrywide. She is also the author of a successful blog.


Shilpa Garg
Insightful and practical session. Can apply the learnings back on my blog and take it to the next level.

Parwati Singari
What the blogging workshop did for me was put me in touch with a part of myself that I had deliberately suppressed.

Meenakshi J
Unlike other blogging workshops, the deliverables were realistic and rightfully implemented. Very lively and interactive workshop with focus to each of the participants.

Deepak Chadha
It was an amazing experience and a nice way of making new friends!

Sulekha Rawat
I learnt a lot from the workshops with Rama and IndiBlogger. The topics covered were very helpful and I have made a few changes in my blog based on the same.

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WeBlogAcademy Certification

WeBlogAcademy Certificate

World renowned

The first edition of WeBlogAcademy at Blog Now, Live Forever (BNLF) was conducted by Christoph Trappe and Jeff Bullas. Christoph Trappe (aka The Authentic Storyteller™) is a global keynote speaker, frequent blogger and author. Jeff is listed on Forbes as one of the “Top 20 Influencers of CMO’s” 2017, among many other accolades.

Authoritative and verifiable

Apart from your physical copy (which we recommend framing for your desk), your certificate will also be viewable on for verification of authenticity. Of course, you'll also get a badge for your blog.

September 16th - 17th, Mumbai

Modi House, 2nd & 3rd Floor
Dalia Industrial Estate
Off New Link Road, Veera Desai Industrial Estate
Andheri West, Mumbai

Early bird slots sold out
3 normal slots left
₹ 6,000

The Skillful

16th September 2017
10:00 - 17:30

  • WordPress’ walk through, The art of story-telling online
  • Become familiar with your blog's admin page
  • Create effective "About" pages
  • Identify names, taglines, and identities for your blog
  • Build pages and categories around your blog identity
  • Format content to enhance SEO
  • The "Editorial Calendar"
  • Write user-friendly content
  • How to engage with readers
  • The "CAR" script
  • Story formats for blog posts
  • Enhance images in Photoshop
  • Create slide shows
  • Write catchy headlines and image captions
  • Tags and hyperlinks to enhance SEO
  • Publicize your blog: The "where" and "how"
  • How to comply with IPR
Early bird slots sold out
3 normal slots left
₹ 5,000

The Proficient

17th September 2017
10:00 - 13:00

  • 5 ways to monetize your blogs
  • What is AdSense
  • Top affiliate programs in India and how they work
  • Affiliate marketing for your blog
  • Product/ service reviews and working with PR agencies
  • FAM trips and working with tourism boards and airlines
  • Write FAM, review, and media invite requests
  • Create products and services to sell through your blog
  • How IndiBlogger can help your blog
₹ 8,800

Mind-Blasting Deal

The Skillful
The Proficient

Who's attending?

Dt Sarika Nair
Sarika is a diet and lifestyle consultant. She is an avid blogger and her blog has been listed in the top 100 diet blogs and also conducts nutrition talks and workshops. Sarika's blog is about health and the latest topics in the dynamic field of nutrition.

Kala Ravi
Mum of two, Interior designer, Bibliophile and Blogger at Relax-N-Rave. She writes on everything from Humor to Décor, Fiction to Poetry. Her articles have been published on Women’s Web. Her short story has been published in the anthology ‘The Missing Step’ and in anthologies of Writer’s Ezine and Unbound E-magazine. She firmly believes in the power of Humor, the only solution to worldly problems!

Dhanush Acharya
Dhanush is a chartered certified accountant (ACCA from UK) by profession who loves to travel, do adventure stuff and is interested in spirituality and philosophy. He has just started blogging on different mediums such as LinkedIn, and Sweek and has written articles relating to the insight gained in his professional and personal life. Dhanush intends to learn more about blogging and intends to write about his travel experiences in future.

Ishpreet Kaur
Ishpreet is a Youtuber and has a fashion, beauty & lifestyle based channel called Slick and Natty. By qualification she is a dentist and an MBA from NMIMS and was a corporate manager till last year, when she decided to quit her well-paying job because it wasn't giving her the satisfaction that she was looking for. She, then started her YouTube channel to give vent to her passion for creative things, in September last year and little did she know that her DIYs on re-using old clothes would become hugely popular and she would gain more than 3.25 Lakh subscribers in less than a year. People wonder how's she able to come up with such ideas to convert and up-cycle old clothes, without having any training in fashion designing or sewing and she has only one thing to say that everything falls in place on it's own when you follow your heart. She's now looking to take this further by starting a blog.

Shivani Chander
Shivani holds a MBA degree and is a textile & heritage enthusiast by heart. She loves Traveling, Textiles, Bollywood Books and Food. She dreams of eating her way through India! Shivani writes 2 blogs; 'My Take it or Leave it' which mainly focuses on Bollywood movie reviews and 'Write Bulb' which mostly holds all her random thoughts.

Only 20 slots per session

The workshop will be limited to 20 participants per session so that everyone receives individual attention.